“Can Twitter save women’s soccer?”

If you are on Twitter and in the women’s soccer community, you have heard the rumblings of a hashtag-slash-trending-topic movement to draw attention to the USWNT game versus Italy on November 27. ESPN3.com will be carrying the webcast, and folks want to prove to ESPN that people give a damn about the game.

I understand why women’s soccer fans expect and demand more of ESPN and other major media outlets when it comes to coverage of the sport. I don’t necessarily agree, as I’ve said in previous entries, but I get it. When the internal media production stagnates and is unwilling to evolve, it’s time to beg for outside help. It’s also time to take matters into your own hands.

I do believe in the power of Twitter, particularly in the hands of players and fans. I do believe this game needs to be watched by casual fans of US soccer. And I think it’s really important that fans are exposed to the background of how the USWNT ended up in the mess they’re in. I think it’s important that fans be dissatisfied with the lack of media coverage both internal and external, because in a way, that played a part in the past six or so years of complacency.

Of the two of us here at Cross-Conference, I am probably the wrong one to be writing this post. But I was asked, as a women’s soccer blogger, and even though I don’t root for the USWNT, I do admire the initiative. If you get enough people talking about and pushing for change, becoming part of the change, you have a better chance of effecting it.

Use #uswnt when you tweet about the game, and tweet often. This isn’t just about the national team–it’s about women’s soccer in the US.

Or it’s about Alex Morgan. Who can say, for sure?

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2 Responses to “Can Twitter save women’s soccer?”

  1. Am super curious about your ambivalence. Of course, I’m a persistent media critic – and I am #USWNTing as often as I can, but I don’t see the # as a very effective tool. Look at what trends – doesn’t really mean much – “trending” is like a social media rash. Sigh. Glad, however, to see you on twitter!

    • vRm says:

      My ambivalence about which? ESPN or the USWNT?

      “Social media rash” is a great way to put it. I think twitter has been surprisingly good for the league, it’s starting to effect how I follow some of my college teams, but the national team hasn’t really embraced it yet (as a team/entity, at least).

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